Beats by dre headphones taking share from Bose

I think Monster tapped into an entirely new customer with the Beats by Dre headphones. Through great market research I think they were able to discover the kids buying these $299 iPods, iPhones and iPads could either get money from their parents or will spend it on themselves to own something Dr. Dre endorses. When you read marketing for the headphones you notice very little is beats by dre studio mentioned about noise canceling.

That beats justin bieber its all about the sound, the bass beats by dre studio and the overall experience. Its a key differentiator. Business people care about noise canceling for airplane flights, where as kids and young adults want to feel the music. No highs. No Lows. Must be Bose.

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